Spitting Image is a studio of generalists - wide-eyed artists who grew up in the digital age, where subcultures merged and once-exclusive knowledge was just a few clicks away. Our specialisations are driven by interest and ongoing experimentation rather than default. As a result, we always end up bringing insights from one field to another.

For us, the goal is to build narratives and shape experiences tailored to the right audience. The design process we follow begins with research - observing the particular stakeholders involved with a project and the prevailing trends of the industries they operate in. And then we arrive at the best tools, processes and people for the job. 

Depending on the needs of the project, we wear multiple hats – from ideation to production to coordinating across teams and vendors. We are very good at our work, but in all honesty, our most underrated skill is probably organisation. We have, over years of trial and error, developed systems that help clients see their own business from a new perspective – and help projects slide smoothly towards completion on schedule.