Developing a visual identity and website for an adult toy and sexual wellness brand
Sangya Project
(Services)
(Services)
Branding
Branding
,
,
Packaging
Packaging
,
,
Web Design
Web Design
(Client)
(Client)
Sangya Project
Sangya Project
(Year)
(Year)
2023
2023
(Information)
(Information)
Our first collaboration with Sangya Project involved updating their design identity in 2023, which we used to refresh their packaging language and website. Aditya Bharadwaj was art director on the project. We kept the base logo shapes designed by Kris Chudawala and Tanvi Raj, but updated the elements surrounding it. Two major design cues for the website and packaging were the idea of a permanent “dark mode” with brand and product information being understated.
Though educating the public about sexual health and kink was a big part of Sangya’s mission, when it came to branding “if you know you know” was the central tenet.
You can find Sangya Project online and on their Instagram page.
Our first collaboration with Sangya Project involved updating their design identity in 2023, which we used to refresh their packaging language and website. Aditya Bharadwaj was art director on the project. We kept the base logo shapes designed by Kris Chudawala and Tanvi Raj, but updated the elements surrounding it. Two major design cues for the website and packaging were the idea of a permanent “dark mode” with brand and product information being understated.
Though educating the public about sexual health and kink was a big part of Sangya’s mission, when it came to branding “if you know you know” was the central tenet.
You can find Sangya Project online and on their Instagram page.
