Stray Apple

Stray Apple, a product from the team behind Toit Brewery, is India’s first canned apple cider made from real apples. Our work with them involved breathing new life into the packaging artwork created by People Design and turning it into a whole identity system. Led by art director Aditya Bharadwaj and in collaboration with the marketing team, we arrived at the core ideas underpinning Stray – building out a world for those that welcomed adventure and a little bit of weirdness.

Production on this project was made possible by collaborations with Toit, Alok Utsav Films and 4Burner studios.